Jamie Oliver is making a cookery-style TV show for children.
The chef, who tried to turn around the eating habits of the UK's schoolchildren with 'Jamie's School Dinners', hopes the series will get children interested in food.
'Made with Magic' combines computer-generated imagery (CGI) with live action and is set in a fantasy woodland.
Oliver, 32, is an executive producer of the series, which is being made by his TV company Fresh One, but is not expected to appear in the show.
The programme, broadcast on Nickelodeon's pre-school digital TV channel Nick Jr, is designed to make children curious about where food comes from and will be filmed in the UK this year.
It is described as a "pre-school TV show about cookery with a touch of magic".
